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McDonald's Coffee Drinkers Most Loyal

McD's fans beat out Dunkin' Donuts, Starbucks customers
By Matt Cantor,  Newser User
Posted Apr 15, 2011 11:55 AM CDT

(Newser) – It may be a burger chain, but McDonald’s is winning the battle for coffee customers’ devotion, a study finds. In a given month, just 29% of McDonald’s customers hit up Starbucks or Dunkin’ Donuts for coffee or breakfast. Meanwhile, 53% of Starbucks and Dunkin’ fans “roam,” dropping by their primary chains’ competitors in the span of a month. Loyalty is key to restaurant chains these days: Market share is a priority in an industry without much room to expand, notes Chicago Breaking Business. (Read more McCafe stories.)

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