Lady Gaga Sells 1.1M Born This Way in First Week

Amazon deal helps album hit milestone
By Rob Quinn,  Newser Staff
Posted Jun 1, 2011 1:59 AM CDT

(Newser) – Lady Gaga's new album Born This Way has zoomed to mega-hit status with sales of 1.11 million copies in its first week, making it the hottest-selling debut for an album since 50 Cent's The Massacre in 2005, according to Billboard. Only 17 albums in the last 20 years have hit a million in their first week of sales, although Gaga had a huge boost from an Amazon promotion, notes the Wall Street Journal.

story continues below

Amazon, in a bid to draw attention to its new Cloud Drive online storage service, offered downloads of the album for just 99 cents twice last week. The money-losing promotion helped sell an estimated 440,000 copies of Born This Way, crashing Amazon's servers in the process. The total number of downloads from all digital retailers was a record-breaking 662,000. (Read more Amazon MP3 stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.