X

Obama's New Catchphrase: 'Change Is'

President emphasizes his achievements with new rhetorical device
By Kevin Spak,  Newser Staff
Posted Dec 2, 2011 12:18 PM CST

(Newser) – Barack Obama has a new pet rhetorical device designed to highlight his accomplishments and kindle memories of his 2008 campaign. The magic words: “Change is…” Obama trotted out the phrase a dozen times in a speech in New York Wednesday, the Huffington Post reports, with lines like, "Change is the first bill I signed into law—a law that says … somebody who put in an equal day’s work should get an equal day’s pay," or "Change is health care reform that we passed after a century of trying."

story continues below

Obama actually debuted the device weeks ago, using it 10 times in a Nov. 14 speech in Hawaii. But using it again indicates that he’s trying it out as a recurring theme. "It’s an effort to take back the mantel of change," a Democratic strategist says, "to circle back to the fundamental point of the '08 campaign and to illustrate how that change has been accomplished." (Read more Barack Obama stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X