Beyond the Small Screen, Dunder Mifflin a Big Hit

TV show-inspired paper actually selling
By Kate Seamons,  Newser Staff
Posted Nov 29, 2012 9:59 AM CST

(Newser) – Super-salesman Dwight Schrute can only claim partial credit for this sale: A year after Quill.com started hawking Dunder Mifflin-branded copy paper, the stuff is really selling. In fact, the paper, named for the fictional company that Dwight, Jim, Pam, and the gang all work for in Scranton, is now Quill.com's No. 3 bestseller, reports BusinessWeek. The Staples subsidiary plans to expand the already million-dollar brand by introducing everything from Dunder Mifflin sticky notes—which bear the Office-esque saying, "Look busy. Take notes."—to tissues.

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That could be a risky move, considering The Office is on its way out (literally and figuratively: ratings for its final season have hit a series low) and revenues among office-supply companies are expected to drop 1.5% annually over the next five years. But the company's VP of merchandising thinks those weak figures can be turned into a strength: With printing on the decline, "it’s important to create differentiation." (Read more The Office stories.)

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