Coming to Sears: Drive-Thru Shopping

Order online, drive to the store, and an employee will bring you your stuff
By Evann Gastaldo,  Newser Staff
Posted Feb 12, 2014 2:06 PM CST

(Newser) – How to compete with online retailers? Sears has one idea: Offer drive-through shopping. The company is introducing "in-vehicle" curbside pickup, a program powered by a mobile app, MarketWatch reports. Customers place an online order, download the Sears app, drive to the store, and use the app to notify Sears they've arrived, the Washington Post reports.

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The app then starts a 5-minute timer—and if your order hasn't been delivered to your car by an employee by the time it goes off, you get a $5 coupon. Feedback has been positive so far, says a senior vice president: "It’s very convenient for senior citizens who have problems with movement or moms with young kids." If the program is successful, sister company K-Mart could also see it implemented there. (Read more Sears stories.)

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