Sexes Split on Web Watching Habits

Study finds women like Web TV, while men like short, funny clips

By Rob Quinn, Newser Staff

Posted Feb 14, 2008 8:48 AM CST

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Sexes Split on Web Watching Habits — This image released by Veoh Networks Inc., shows a view of their software Veoh TV. The site hopes to radically change how people watch video online, offering software that not only finds and plays programs from anywhere on the Web but also offers the look and feel of traditional TV. (AP Photo/Veoh Networks... (Associated Press)

Women like watching network TV on the web, while men would rather click around and watch short, funny clips, a Nielsen Online study has found. The survey, Nielsen's first major one of its kind, found women are twice as likely to go to network web sites, and men in the 18-34 age bracket were more than twice as likely as women the same age to watch user-generated media like YouTube clips.

Online-TV viewers are more likely to be loyal to one network's Web site, Nielsen said, while those watching short clips are likely to go to a lot of different user-generated sites. Nearly three-quarters of Internet users say they watch videos online, and marketing departments are eager to find out who's been watching what so they can target ads effectively. (More internet stories.)

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