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Krispy Kreme Apologizes for 'KKK Wednesday' Promo

It was supposed to be a fun event for kids, not about the Klan
By Jenn Gidman,  Newser Staff
Posted Feb 17, 2015 2:16 PM CST
Krispy Kreme Apologizes for 'KKK Wednesday' Promo
Krispy Kreme Doughnut Corporation logo.   (PRNewsFoto/Krispy Kreme Doughnut Corporation)

(Newser) – A UK Krispy Kreme was determined to show kids on winter break a good time, so it promoted on Facebook a weeklong roster of activities that included Funday Monday, Colouring Tuesday, and … KKK Wednesday. The Hull branch of the doughnut purveyor has since taken down the ad, per Mashable, even though "KKK" in this case didn't stand for the hate group but for the decidedly more innocuous, yet unfortunately acronymed "Krispy Kreme Klub."

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After Facebook followers gave a quick history lesson to the company, Krispy Kreme issued an apology, telling the Daily Mirror it apologizes "unreservedly for the inappropriate name of a customer promotion at one of our stores" and that "all material has been withdrawn and an internal investigation is currently underway." A spokeswoman from the Hull store, meanwhile, tells the Hull Daily Mail that "this was sent from [the] head office, so it has been advertised at all the outlets" and that "we don't have a new name for the event yet but it is still going ahead this week." (Read more Krispy Kreme stories.)

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