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South Africa recently saluted its citizens of the female persuasion with National Women's Day, and pen-maker Bic decided to chime in with an ad proclaiming its own poorly-thought-out two cents. "Look like a girl, act like a lady, think like a man, work like a boss," read the ad, which was posted to Bic South Africa's social media sites, a realm in which offensiveness is quickly determined.

Bad news for Bic, reports Sky News. Among the tweets that followed: "What fresh hell is this?" and "Seriously, 'think like a man'...*stabs eyes out with bic pen.*" Bic South Africa quickly backed away, adds CNN, saying in a statement posted to Facebook that "we're incredibly sorry for offending everybody - that was never our intention, but we completely understand where we've gone wrong." (It's not the first time Bic has had a problem with the ladies.)