Go big or go home, they say—though in this case, someone may be going home for good after a big mistake in a full-page ad in the Wall Street Journal. The Time Inc. promo for Motto, its new website geared toward millennial women, appeared in Tuesday's print edition of the Journal—a publication that Vanity Fair sarcastically notes as being "something most millennial women reading about 'What Mindfulness Really Means' surely include in their daily media diet."
But that wasn't the worst of it. Hovering right above the Motto logo and next to the face of a smiling young woman checking her smartphone is the copy: "Don't miss the newest venture by the editor's of Time." Notes Vanity Fair: "Hiring a copy editor to glance over what was likely a six-figure ad buy might not be a terrible investment." (These hackers could have used a proofreader before they pulled off a bank heist.)