You Shouldn't Ignore That Penny on the Ground

Ally Bank promotion is to 'demonstrate the importance of valuing every cent'
By Newser Editors and Wire Services
Posted Oct 20, 2016 9:06 AM CDT
100 'Lucky Pennies' Scattered Around US Worth $1K Each
Good luck in your treasure hunt!   (Ally Bank)

Stopping to pick up a stray penny off the ground may not seem worth the effort, yet one bank is trying to change that mindset by placing 100 fake pennies across the country worth $1,000 apiece. Ally Bank says it's hoping to encourage Americans to look for opportunities to save through its "Lucky Penny" promotion, which launched this week, the AP reports. The lucky pennies carry a copper color like real pennies, but they feature the Detroit-based bank's logo instead of Abraham Lincoln's head. The flip side of the coin lists its value at 100,000 cents.

"The initiative seeks to demonstrate the importance of valuing every cent, while encouraging Americans to look for opportunities to save," the bank says in a press release. The pennies have been placed in New York, Los Angeles, Chicago, DC, Miami, Denver, Detroit, and San Diego, as well as in Charlotte, NC, and Austin, Texas. The coins can be redeemed online until the end of the year. Clues and news are available on the promotion's website and by following the #AllyLuckyPenny hashtag on social media. (More pennies stories.)

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