New Diet Coke Flavors Bow to Millennial Whims

'Millennials are now thirstier than ever'
By Michael Harthorne,  Newser Staff
Posted Jan 11, 2018 4:33 PM CST
New Diet Coke Flavors Bow to Millennial Whims
When Millennials think about "thirst," Diet Coke hopes they'll think about these new soda flavors rather than, say, Chris Evans.   (Courtesy of The Coca-Cola Co. via AP)

It appears soda-makers are getting increasingly desperate to hook young people on their product. On Wednesday, Coca-Cola announced four new flavors of Diet Coke—Twisted Mango, Feisty Cherry, Ginger Lime, and Zesty Blood Orange—expressly targeting Millennials, CNN reports. "Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side," one Diet Coke executive says, adding the new flavors are "more relatable" for young people. The new flavors will be packaged in skinny cans reminiscent of Red Bulls.

Mark Marino, a contributing writer at People, tried all four flavors, which Coca-Cola says it spent two years working on and had over 10,000 people taste. While Marino's conclusions weren't entirely positive—"I wouldn’t rule out using it to marinate chicken" and "I bet it would make a nifty room diffuser," for example—he wouldn't rule out drinking two of them in the future. And, hey, even Millennials need a good room diffuser. (More Diet Coke stories.)

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