Guys, Do Your Makeup: Boy de Chanel Set to Debut

Think the men's makeup market is untapped? Chanel apparently agrees
By Luke Roney,  Newser Staff
Posted Aug 21, 2018 5:55 PM CDT
Updated Aug 21, 2018 11:21 PM CDT
Chanel Announces New Men's Makeup Line
Chanel is releasing a men's makeup line.   (AP Photo/Reed Saxon, FILE)

Men, what do you see when you look in the mirror? Fashion and beauty company Chanel sees an untapped market. Enter Boy de Chanel, an upcoming makeup line for men that will feature a "tinted fluid' in four colors, lip balm, and eyebrow pencils in four shades, WWD reports. In a statement, Chanel says the new line is all about reaffirming the "ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style." Boy de Chanel will be available in South Korea starting Sept. 1, per the South China Morning Post, and online in November. It will debut in brick-and-mortar boutiques in 2019. (More Chanel stories.)

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