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Elon Musk May Be Getting Into the Booze Business

Tesla filed a trademark for "Teslaquila"
By Luke Roney,  Newser Staff
Posted Oct 12, 2018 2:49 PM CDT

(Newser) – Drinking and driving don't mix, but what about Tesla and tequila? On Monday the electric car maker filed a trademark for the name "Teslaquila" for "distilled agave liquor" and "distilled blue agave liquor," CNBC reports, the company's first federal trademark application this year. The Teslaquila name debuted in an April Fool's tweet that CEO Elon Musk made this year, in which he joked that Tesla was bankrupt and that he was found passed out against a Tesla Model 3 surrounded by bottles of Teslaquila.

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After CNBC reported on the Teslaquila trademark filing Friday, Musk tweeted "Teslaquila coming soon," along with a photo of a bottle with a Teslaquila label. The network notes that the Tesla filed an "intent to use" trademark, meaning it is not being used now but the company has a "good faith intention" to use it in the future. (Musk doesn't sound too chastened by his recent SEC penalty.)

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