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New Subaru's Name: Prank, Coincidence, or Sly Wink?

Can you figure out why the Forester Ultimate Customized Kit Special is making waves?
By Jenn Gidman,  Newser Staff
Posted Jan 10, 2020 6:11 AM CST

(Newser) – With its eye-catching pinstriping, 20-inch Enkei wheels over lime-green brake calipers, and a large touchscreen that controls all of a ride's tunes, Subaru's new concept car, which appeared at the Singapore Motorshow this week, definitely looks pretty cool (check out what it looks like here). But it's the car's name that's generating the most buzz, with what Autoblog calls "a delightful nod to immaturity." At first glance, the Forester Ultimate Customized Kit Special edition doesn't seem like an unusual moniker for a show car—until you form an acronym using the first letter of each word.

While Autoblog speculates the makers of the F---S edition, whose NSFW acronym was first noted by Top Gear Philippines, may not have realized what they were doing when they named it, The Drive's James Gilboy thinks it may be more than that, especially because in the show's display, the first letter of each word is bolded, making it even easier to see the acronym. "Is the dirty name an unfortunate coincidence, a prank pulled by a Subaru intern, or Subaru hat-tipping the stereotypes careless owners have saddled some of its cars with?" he wonders. Gilboy notes it's not clear if the headline-making vehicle is just a concept car or if it will head to the production line. (Read more Subaru stories.)

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