Cross in Jagermeister Logo Comes Under Fire

Swiss court dismisses claim that it's an affront to Christians
By Arden Dier,  Newser Staff
Posted Feb 20, 2020 6:00 PM CST
Cross in Jagermeister Logo Comes Under Fire
This 2012 photo shows bottles of Jagermeister.   (Wikimedia/Tomasz Sienicki)

Jägermeister has emerged the victor in a Swiss court case in which its logo was painted as an insult to Christians. The logo, featuring a cross hovering over the head of a stag, is based on the legend of the 8th-century Christian saint Hubertus, an avid hunter, who is said to have turned believer after spotting a stag with a glowing crucifix between its antlers, per Fox News. The German spirit maker had hoped to expand use of the logo in Switzerland beyond booze and clothing before the Federal Institute of Intellectual Property intervened, arguing Christians would be enraged. But the Federal Administrative Court disputed that on Monday, ruling that "intensive" use of the logo had "weakened its religious character" over time. The BBC reports Jägermeister is now free to put its logo on Swiss products ranging from cosmetics to mobile phones. (More Switzerland stories.)

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