When Economy Gets Tough, the Tough Go Blond

Celebrity Brit hairdresser finds clients turning to the dye bottle for cheer
By Rob Quinn,  Newser Staff
Posted Jan 30, 2009 4:24 AM CST
When Economy Gets Tough, the Tough Go Blond
Shoppers surveyed said they believed blonds were sexier and more extroverted. Among males, 90% quizzed believe blonds really do have more fun.   (AP Photo/Matty Zimmerman, file)

The grim economy is causing a gold rush in Britain's hair salons, a celebrity hairdresser tells the Daily Telegraph. His sales of blond hair products have jumped 67% since last year, and he credits the sales bombshell to women looking for a quick way to cheer themselves up amid the economic gloom.

"I don't believe it is purely a coincidence that there's been a huge sales rise in blond hair products during these tough financial times," said the locks maven. "Many of my female clients say they feel more confident, more youthful and more attractive when they go blond, and they get more attention." (More recession stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.