Google Brings Online Chrome Ad to TV

With browser far behind competitors, innovator goes traditional
By Drew Nelles,  Newser Staff
Posted May 11, 2009 5:05 PM CDT

(Newser) – In a desperate bid to heighten the visibility of its little-used web browser Chrome, Google has launched its first American television advertising campaign, the Guardian reports. The TV ad was made by a Google Japan team and uses stop-motion animation. Google says it’s “excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome."

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Though Google claims to be "one of the world's best known brands almost entirely through word of mouth," Chrome is the preferred browser of only 1.4% of Internet users—far behind competitors Internet Explorer, Firefox, and Safari. Google also hopes the ad campaign will raise the profile of its TV-advertising brokerage scheme.
(Read more Google stories.)

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