Dads Move in on Baby Market

As fathers get more hands-on, baby gear is getting less female
By Heather McPherson,  Newser User
Posted Aug 16, 2007 8:26 PM CDT

As fathers continue to take a more active role in raising their children, the market for baby gear has become less mom-centric, the New York Times reports. And it's not all fishing vests with hidden diaper changing pads. Recent dad-born inventions include computerized baby timers and a nipple adapter that fits on water bottles.

Some paternal products are less stylish than practical, like the Tote-a-tot, which can hook car seats to rolling luggage. Other companies, like Dadgear, aim to prove that fatherhood doesn't have to be frumpy, with baby-friendly messenger bags and backpacks. Says founder Scott Shoemaker: "Why can't a dad have a cool diaper bag?" (More marketing stories.)

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