Chianti Makers Not Toasting Powdered Wine

By Rob Quinn,  Newser Staff
Posted Jul 9, 2009 2:45 AM CDT
Wine powder ensures "mountaineering gourmands no longer have to forego a glass of red wine after conquering a peak," its makers say.   (trekneat.com)
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(Newser) – Angry Italian winemakers say a product that changes water into wine is more insulting than miraculous, Der Spiegel reports. The vintners complain that the "wine powder," made by a Swiss company that caters to hikers, is a "terrible copy" of Italy's Chianti and gives the entire European wine industry a bad name. 

The makers of the powder, which has an alcohol content of 8%, deny they are copying Chianti or any other kind of wine. "We're not even permitted to call the product wine," said a spokeswoman. "No grapes were used in its production. It's simply a product that is flavored to taste like wine." Sales have been strong and the company expects its upcoming powdered beer to do even better.
(Read more wine stories.)