JC Penney Ditching 'Big Book' Catalog

Oversize book was a relic in Internet age
By Nick McMaster,  Newser Staff
Posted Nov 18, 2009 5:00 PM CST

(Newser) – Retailer JC Penney is discontinuing its Big Book—the 1,000-page catalog as big as a telephone book—as customers increasingly buy from jcp.com. The Penney Big Book has long been a cultural fixture for many, but younger customers aren't following suit. "It was an outdated way of shopping and the last big book in America," a company official tells the Dallas Morning News. This year's fall/winter catolog will be the last.
(Read more JCPenney stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.