JC Penney Ditching 'Big Book' Catalog

Retailer JC Penney is discontinuing its Big Book—the 1,000-page catalog as big as a telephone book—as customers increasingly buy from jcp.com. The Penney Big Book has long been a cultural fixture for many, but younger customers aren't following suit. "It was an outdated way of shopping and the last big book in America," a company official tells the Dallas Morning News. This year's fall/winter catolog will be the last.