House OKs Bill to Turn Down Loud TV Ads

Measure even has cutesy acronym: It's the CALM Act
By Will McCahill,  Newser Staff
Posted Dec 15, 2009 8:00 PM CST
House OKs Bill to Turn Down Loud TV Ads
Now you won't have to race for the remote to turn down the volume.   (Wikimedia Commons)

(Newser) – Think TV commercials can be too loud? Well, the House of Representatives is with you, today passing a bill—the CALM Act, a cutesy acronym for Commercial Advertisement Loudness Mitigation—that would turn down the volume. Ads significantly louder than the program they’re interrupting are a particular target of the measure, prepared by California Democrat Anna Eshoo after she learned the Federal Communications Commission has no standard despite frequent complaints.
(Read more Commercial Advertisement Loudness Mitigation Act stories.)

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