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J.Lo: From Diva to Disappointment

How and why the onetime superstar tanked
By Evann Gastaldo,  Newser Staff
Posted Apr 26, 2010 11:18 AM CDT
J.Lo: From Diva to Disappointment
Jennifer Lopez arrives at the Us Weekly Hot Hollywood Style Celebration on Thursday April 22, 2010, in Los Angeles.   (AP Photo/Matt Sayles)

(Newser) – Remember when Jennifer Lopez was a superstar, making up to $12 million per movie and selling millions of copies of her albums? Now she’s starred in a string of flops—The Back-Up Plan only proved she does, in fact, need a back-up plan, writes Peter Lauria for the Daily Beast—her music deal with Sony is over, and her clothing line has been shuttered. Even her fragrance line isn't doing well. What happened to J.Lo?

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Part of the problem is that she’s lost touch with her fan base, as evidenced by her latest single, “Louboutins.” “If your pitch has been ‘Jenny from the block,’ don't do a song about $700 shoes,” says a music insider. She’s not bringing in the megabucks, but her costs remain at megastar level. “She's an expensive proposition,” a source says, “but she doesn't have a touring base and doesn't do well in merchandise sales”—which makes her a risky proposition for any label. (Click here for more on her diva demands.)

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