162 Videos in 2 Days: Old Spice Guy Goes Viral

How, and why, Isaiah Mustafa and team did it
By Evann Gastaldo,  Newser Staff
Posted Jul 15, 2010 10:51 AM CDT
Updated Jul 15, 2010 10:56 AM CDT

(Newser) – The Old Spice “man your man could smell like” conquered the world with his hilarious commercials—and now he’s taken social media by storm, winning over everyone and everything from Perez Hilton to 4chan. He did it by gathering with a team of experts in Portland and producing 87 personalized YouTube videos on Tuesday and more than 74 yesterday, addressing everyone from Demi Moore to some random guy who wanted Isaiah Mustafa’s Old Spice man to propose for him.

story continues below

The videos have been viewed more than 4 million times—quite an achievement considering they are still, technically, commercials, ReadWriteWeb reports. On Tuesday, the team averaged around 7 minutes to make each video, responding to fans, stars, and Internet celebrities from Twitter, Facebook, Reddit, blogs, and more. Watch a selection in the gallery, or check out 10 of the hottest videos here. More interested in Mustafa himself? Watch a video interview here.
(Read more Old Spice stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.