X

Are You Ready for Pop-Tarts Sushi?

Company opens an, umm, interesting cafe in Times Square
By Caroline Miller,  Newser Staff
Posted Aug 9, 2010 7:29 AM CDT
Pop-Tarts Opens Restaurant in Times Square
Pop-Tarts   (Kelloggs)

(Newser) – No, it's not an homage to Britney Spears and her ilk. Pop-Tarts World, a restaurant opening tomorrow in Times Square, is a brand extension of the original, or perhaps we should say literal, Pop-Tart. It serves 30 snacks and desserts that are variations on Pop-Tarts, including Pop-Tarts sushi—three kinds of tarts minced and wrapped in a fruit roll-up, the New York Times reports with a straight face—and Ants on a Log, comprised of celery, peanut butter, and chunks of, duh, Pop-Tarts.

story continues below

The store will also have Pop-Tarts themed light shows, Pop-Tarts video games, and lots of Pop-Tart merchandise to tempt tourists looking for something to take home. And in case all that doesn't do enough to "strengthen the bonding between the brand and the consumer," as a Pop-Tarts exec puts it, Pop-Tarts is also taking over a six-story billboard above the store.
(Read more Times Square stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X