X

Iowa Sandwich Shop Fights Subway Over 'Footlong'

Even if it's 12 inches long, don't call it you-know-what
By Nick McMaster,  Newser Staff
Posted Feb 15, 2011 4:03 PM CST
Iowa Sandwich Shop Fights Subway Over 'Footlong'
A footlong Subway sandwich.   (AP Photo/Seth Wenig)

(Newser) – While Subway waits to hear whether its bid to trademark the word "footlong" is successful, it's been sending out cease-and-desist letters to sandwich shops that dare to use the phrase. Now Iowa-based Casey's is fighting back (and getting some publicity to boot), notes the Consumerist, via the Des Moines Register. The Midwest chain is challenging the sandwich giant's claim to the term and seeking unspecified damages over Subway's "frivolous" claims.

story continues below

"Casey's has and will continue to use 'footlong' to describe a sandwich," says the company, which is seeking a jury trial.
(Read more Subway stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X