Greenpeace: Barbie's Killing Rainforests

Group unfurls a banner over Mattel headquarters
By Kevin Spak,  Newser Staff
Posted Jun 8, 2011 12:53 PM CDT

(Newser) – Greenpeace has set its sights on a new eco-villain: Barbie. The group says it has traced packaging used by Mattel and other toy companies to protected Indonesian rainforests, and they’re taking it out on Mattel’s perpetually well-accessorized doll, Reuters reports. Activists dressed like Ken descended on Mattel’s headquarters yesterday, unfurling a giant banner that showed Ken’s face and read, “Barbie, it’s over. I don’t date girls that are into deforestation.”

story continues below

Greenpeace says it used both forensic testing and “in country” investigations to prove that Mattel, Walt Disney Co., and other toy companies were using packaging from Asia Pulp and Paper, an Indonesian company it accuses of raiding rainforests. APP says it meets the legal requirements of all countries. “We believe it’s irresponsible to play on the emotions of children and their parents to rehash old, discredited allegations,” the company said. (Read more Barbie stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.