The Clash's 'London Calling' Now an Olympics Jingle

Punk battle cry being used to lure tourists
By Tim Karan,  Newser Staff
Posted Aug 1, 2011 12:44 PM CDT

(Newser) – It was probably only a matter of time before the establishment appropriated the ultimate anti-establishment anthem. Olympic organizers are using "London Calling" by The Clash in ads to draw tourists to the 2012 summer games in England, reports NPR. It's a little bit of an odd choice, considering the lyrical subject matter of the title track from The Clash's 1979 album.

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"In the song, London's got zombies wandering around, the river's flooding, and the policemen are beating everyone up," says BBC music writer Alan Connor. "So it's not much of a way of saying, 'Hey, come and watch our beach volleyball—you'll have a great time.'" It should be noted, however, that The Clash themselves adopted the line from BBC broadcasts to occupied countries during World War II. (Read more the Clash stories.)

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