An animated video featuring Willie Nelson covering a Coldplay song is getting some buzz for its message against industrial farming, notes AdWeek. Nelson sings "The Scientist" as the video—commissioned by the Chipotle restaurant chain—shows a farmer inflicting the evils of large-scale agriculture on his pigs before returning to his sustainable, small-farm roots. The two-minute-plus video will be playing in theaters around the US.
"It may ring a little false that an enormous fast food chain is trying to end factory farming, but Chipotle often puts its money where its mouth is," writes Morgan Clendaniel at Fast Company. "It buys more naturally raised meat than any other restaurant company in the country. And this summer, the company committed to using more than 10 million pounds of local produce in restaurants." Click for more on the video. (Read more Willie Nelson stories.)