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Target Customers Fuming Over Designer Snafu

It's too popular: Company taking PR hit over canceled orders
By Matt Cantor,  Newser Staff
Posted Sep 22, 2011 4:01 PM CDT
Missoni Designer Snafu Prompts Boycott Threat at Target
This screen shot shows the crashed Missoni page on the Target.com website.   (AP Photo)

(Newser) – Target’s launch of an upscale Italian designer line thrilled customers—so much so that the plan is backfiring. The heavily-promoted Missoni line drew so many customers to the Target website that it crashed last week, staying down for much of the day. Now customers are flaming the chain on Facebook and Twitter over delayed and canceled orders, with many saying they’ll never shop at Target again, the AP reports. Whoops. (Read more Target stories.)

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