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Was Newt Gingrich Trying to Fail, Producers-Style?

It sure looks like Gingrich was in this for the money, Steve Kornacki says
By Kevin Spak,  Newser Staff
Posted Nov 28, 2011 1:50 PM CST

(Newser) – “We may be witnessing the political world’s answer to The Producers,” writes Steve Kornacki of Salon: “It’s called the Newt Gingrich presidential campaign.” For the uninitiated, Mel Brooks’ comedy is about a greedy showman who tries to make a musical that will flop—and winds up with a hit. That sounds a lot like what’s happened to Gingrich, who, evidence suggests, “was mainly attracted to a White House bid because of its lucrative brand-building potential.”

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Gingrich, after all, blew off staffers who wanted him to focus on fundraising or building his campaign infrastructure, instead opting for book signings—he’s even hawked his books during debates. But now, like Max Bialystock, Gingrich improbably has a hit on his hands. It’s “the perfect expression of the absurdity of modern Republican politics,” Kornacki writes. “He set out to sell some merchandise only to accidentally discover that he had the perfect formula for a credible campaign in the Tea Party-era.” (Read more Newt Gingrich stories.)

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