'Neo-Nazi' Retailer Names Store After Mass Killer

Thor Steinar's new Brevik shop apparently honors killer of 77
By Mary Papenfuss,  Newser Staff
Posted Mar 7, 2012 1:00 AM CST
'Neo-Nazi' Retailer Names Store After Mass Killer
Neo-Nazis march in Berlin. Words in German read "White Might."   (AP Photo)

(Newser) – A German retailer popular with neo-Nazis has opened a new store apparently named after right-wing Norwegian mass killer Anders Behring Breivik. Thor Steinar last week opened a clothing shop in Chemnitz named "Brevik," sparking cries of outrage. "It is out of the question for a store to have a name like that," city spokeswoman Katja Uhlemann told Die Welt. "We have already contacted the landlord, and will plan every step necessary to shut down this business as quickly as possible." A Thor Steinar spokesman said the shop was simply named after a Norwegian town—Brevik—and pointed out that all shops are named after towns in Norway.

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Norway has long sought to distance itself from the brand, which has used the Norwegian flag on its products, reports Der Spiegel. "We consider it very regrettable that Thor Steinar uses Norwegian place names in order to associate Norway with Thor Steinar and the extreme right-wing scene," said a spokeswoman for the Norwegian Embassy in Berlin. "We have asked that Norwegian names not be used." (Read more Anders Behring Breivik stories.)

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