London Eye to Be Twitter-Driven 'Mood Ring'

Brit tweets will determine 'mood color' during the Olympics
By Mary Papenfuss,  Newser User
Posted Jul 25, 2012 2:00 AM CDT

(Newser) – Want to gauge the mood of Brits during the Olympics? Just check out the London Eye. The Ferris wheel will be turned into a huge "mood ring" for 30 minutes each night. The wheel will light up in different colors, depending on the nation's attitude about the day's Games; the hue will be determined by tweets. Yellow will shine for a positive attitude, purple for negative, and green if Brits feel indifferent about what has transpired.

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The project began when British utility company EDF Energy contacted a social media analytics expert and linguistics team Sosolimited, staffed by MIT grads, to survey UK-based Twitter sentiments about the Games. A "sentiment algorithm" will turn the words into color, notes Mashable. (Read more London Eye stories.)

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