Imus Bounces Back After Scandal

Advertisers and former guests happy to be part of Big Mouth redux
By Katherine Thompson,  Newser Staff
Posted Feb 3, 2008 6:05 AM CST
Radio personality Don Imus appears at New York's Town Hall at the beginning of his return to radio Monday morning Dec. 3, 2007. Imus returned to the airwaves eight months after he was fired for a racially...   (Associated Press)
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(Newser) – The once-axed radio host Don Imus has re-emerged on the airwaves largely unscathed by his racially and sexually disparaging remarks about Rutgers' female hoop stars, the New York Times reports. Both advertisers and call-in guests—including John Kerry, Doris Kearns Goodwin, Rudy Giuliani, John McCain and Mike Huckabee—have nearly tripped over one another to return to his program since it was resurrected in December.

The show's success is underscored by Comcast's bid to add the mostly moderate-markets RFD-TV channel to its big-city offerings, a move that suggests Imus' attempts at redemption have worked without a hitch. One media expert attributes Imus' renewed success to the audience's short attention span, and "a lot of competition for the shelf space of national outrage.” Another professor is "troubled by the cynicism" surrounding the host's quick return. (Read more Don Imus stories.)