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NY Tourism Office: 'We Give Up,' Go to Florida

Winter in upstate New York is 'ridiculously stupid'
By Matt Cantor,  Newser Staff
Posted Feb 17, 2015 10:00 AM CST
Updated Feb 22, 2015 11:07 AM CST
NY Tourism Office: 'We Give Up,' Go to Florida
A weeping willow at the water's edge is covered in snow at Emerson Park in Auburn, NY, Jan. 21, 2015.   (AP Photo/The Syracuse Newspapers, Kevin Rivoli)

(Newser) – Not even Ithaca's tourism office thinks you should visit Ithaca. Struggling through a vicious winter in New York state, workers at the office started offering unusual advice on Sunday night, the Miami Herald reports. "That's it. We surrender," says the office's website. "Due to this ridiculously stupid winter, Ithaca invites you to visit the Florida Keys this week. Please come back when things thaw out. Really, it's for the birds here now." The site's name, VisitIthaca.com, is crossed out amid pictures of the sunny Keys.

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If you're desperate to get the Ithaca experience, you can—but only by clicking a link that says: "Still want to Visit Ithaca? Are you sure?" A county official explains the situation to the Herald: "It's gone beyond sub-freezing temperatures. Now it's sub-zero temperatures," he says. The staff decided they'd rather be in Florida, and "honestly, this is a way to stay engaged with our customers in a way that's kind of fun and a little unexpected," he adds. "God forbid there's ever honesty in advertising." (Read more Ithaca, NY stories.)

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