McDonald's Savior: Kale?

One analyst thinks it's coming to the menu
By John Johnson,  Newser Staff
Posted Mar 11, 2015 5:19 PM CDT

(Newser) – In January, a McDonald's ad for the Big Mac made a point to make fun of kale. Funny how fast things can change when a new CEO comes aboard amid declining store sales. A market analyst says McDonald's will be adding kale as an ingredient to something on the menu in the "not-too-distant future," reports CNNMoney. A spokesperson for the chain wouldn't confirm or deny.

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The idea would be to appeal to health-conscious customers, though a blog post at Nation's Restaurant News wonders whether the menu is truly the problem. Sales are fine at Burger King, Wendy's, Jack in the Box, and Sonic, observes Jonathan Maze. "Consumers aren’t rejecting traditional fast food," he writes. "They’re just rejecting McDonald’s." (The chain also is phasing out human antibiotics in chicken.)

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