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Bud Light Drops Dodgy Slogan

Beer promised to 'remove no from your vocabulary'
By Rob Quinn,  Newser Staff
Posted Apr 29, 2015 1:38 AM CDT
Bud Light Drops Dodgy Slogan
Aluminum bottles of Bud Light beer are on display at the Alcoa headquarters in Pittsburgh.   (AP Photo/Gene Puskar, File)

(Newser) – After an online outcry, Bud Light has ditched a slogan that more than a few critics described as "rapey." As part of the beer's "Up for Whatever" campaign, some bottles were stamped with the slogan "The perfect beer for removing 'no' from your vocabulary for the night," reports Bloomberg. Democratic Rep. Nita Lowey accused the company of showing an "epic lack of understanding of the dangers associated with excessive alcohol consumption, such as sexual assault and drunk driving," the New York Times reports. In a statement, a Bud exec said the "message missed the mark" and the company regrets it.

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The company says no more bottles will be produced with the slogan. This isn't the first such misstep from the Bud Light campaign, Bloomberg notes: In March, the company was accused of promoting sexual harassment by suggesting drinkers "pinch people who aren't #UpForWhatever." After that incident, "it's frankly dumbfounding that the latest tagline made it through countless levels of review and ended up on a beer bottle—especially given the close links between alcohol consumption and sexual assault," writes Christopher Ingraham at the Washington Post. (A town in Saskatchewan is rethinking its "Land of Rape and Honey" slogan.)

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