Your Subway sandwich just got more expensive. As part of a new "Sub-maggedon" promotional campaign, the sandwich chain has proclaimed it will offer "ALL of your favorite classic footlongs" for $6 beginning Thursday and continuing throughout February—thereby sounding the death knell for its famed $5 footlong deal. (Subway clarifies that "classic" means any "regular priced sandwich without upgrades.") Shockingly, people are peeved. "Newsflash: They used to be $5. I'll rush right out so that I can spend $1 more. Get 'em while they last!" one woman tweets.
"Way to lose customers," another woman adds on Facebook. In response, the company explains in a statement per WGN, "We first launched the $5 footlong way back in 2007 and in the last nine years our costs have gone up greatly and inflation has eroded the value of everyone's dollar. But we are always looking for new ways to bring fans great tasting subs at a great value." Subway is also promoting a "Simple $6" deal, which includes one of six sandwiches, a 21-ounce drink, and chips, reports the Chicago Tribune. (Read more Subway stories.)