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Target Rolling Out $5 Wine

Chain's California Roots will be available next week
By Newser Editors,  Newser Staff
Posted Aug 29, 2017 12:14 PM CDT

(Newser) – It's not quite as cheap as Two Buck Chuck at Trader Joe's, but Target is rolling out some cheap wine of its own. Starting Sept. 3, the chain will be selling $5 bottles of a brand it calls California Roots, reports the Orange County Register. Customers will choose from five different blends: chardonnay, pinot grigio, moscato, cabernet sauvignon, and, simply, red. An enthusiastic and downright thankful post at Scary Mommy has specifics on each.

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The wine will be available nationwide at any Target store that currently serves alcohol, per MLive.com. The chain says in a press release that "wine, beer, and other adult beverages" are among Target's fastest-growing categories," and the inexpensive vino is meant to capitalize on that. The price is a shade more expensive than the Trader Joe's offering, which has risen from its original $1.99 to the current $2.99. (Read more Target stories.)

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