Target Rolling Out $5 Wine

Chain's California Roots will be available next week
By Newser Editors,  Newser Staff
Posted Aug 29, 2017 12:14 PM CDT
The new Target wine.   (Target)

(Newser) – It's not quite as cheap as Two Buck Chuck at Trader Joe's, but Target is rolling out some cheap wine of its own. Starting Sept. 3, the chain will be selling $5 bottles of a brand it calls California Roots, reports the Orange County Register. Customers will choose from five different blends: chardonnay, pinot grigio, moscato, cabernet sauvignon, and, simply, red. An enthusiastic and downright thankful post at Scary Mommy has specifics on each.

The wine will be available nationwide at any Target store that currently serves alcohol, per MLive.com. The chain says in a press release that "wine, beer, and other adult beverages" are among Target's fastest-growing categories," and the inexpensive vino is meant to capitalize on that. The price is a shade more expensive than the Trader Joe's offering, which has risen from its original $1.99 to the current $2.99. (Read more Target stories.)

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