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French Have Field Day With Whole Foods Cheese Map

The inaccuracies are inspiring widespread sass
By Elizabeth Armstrong Moore,  Newser Staff
Posted Sep 8, 2017 7:40 AM CDT

(Newser) – In cheese-loving France, there's plenty of regional pride for which places first made, or exclusively produce, each fromage. So when Whole Foods displayed a French cheese map with glaring inaccuracies, an online melee ensued, reports Eater. It all started when French expat Mikaël, who lives in DC, on Monday posted a picture on Twitter of the map at a Whole Foods store he shopped at while in Detroit, with the global refrain, "OMG!!!" He says he first thought it was simply a local snafu, but when he returned home to DC, the same poster was on display. It was so off people replied in droves, and a certain Philippe-Arnaud tweeted a picture of plastic-wrapped slices of American cheese overlaid on a US map, captioned, "How we see the map of American 'Cheeses'."

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To the dismay of many who weighed in, Camembert was identified as hailing from Montpellier in the south instead of Normandy in the north; the sheep's milk cheese Ossau-Iraty from the central Pays de la Loire instead of basque country in the southwest; and Fourme d'Ambert Terre des Volcans, a storied blue cheese, from the southeast instead of central Auvergne, reports the Telegraph. But while these and other inaccuracies caused a stink, the French foreign ministry attempted to restore order with its own tweet: "The geography may be a bit off, but it's great to see that @WholeFoods carries (and enjoys!) French cheeses!" The chain has since apologized and removed the posters. (Whole Foods once tried to sell asparagus water, too.)

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