After Cleveland Indians Do the Unthinkable, Company Out $2M

It offered a promo for customer rebates if team won 15 in a row
By Jenn Gidman,  Newser Staff
Posted Sep 8, 2017 2:58 PM CDT
After Cleveland Indians Do the Unthinkable, Company Out $2M
Wow!   (Twitter)

The co-owners of an Ohio company that installs windows, doors, and siding watched Thursday night's Cleveland Indians game very closely—and those owners may now wish they stuck with home improvement over sports wagers. Per ESPN, the Indians stomped the Chicago White Sox 11-2, which meant Universal Windows Direct is now out nearly $2 million. That's because the company held a promotion over the summer that offered any customer doing business with them during the month of July a full rebate if the Indians pulled off a 15-game winning streak anytime from Aug. 1 through the end of the MLB season. That streak, which started for the Indians on Aug. 24, continued with the 15th straight win for the Indians Thursday night—both a new record for the franchise and the most consecutive wins in MLB since the Oakland A's achieved 20 in a row 15 years ago.

Universal was a good sport about it, tweeting out a short "congrats" video from the watch party it held for its customers at Progressive Field (as well as an Oprah-themed tweet it put up Friday). Not that Universal is out the entire amount: Co-owner William Barr, who said he came up with the promotion as a tie-in with the company's 15th anniversary, paid $75,000 for insurance to cover the full amount in case the Indians actually pulled it off. Once the insurance company processes the claim, Universal should be able to start refunding customers' money. "I never believed it was going to happen, so I only started paying attention [to the games] yesterday," says one customer who will now be getting back $34,000 she spent on her home. (Read more Cleveland Indians stories.)

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