'Cloud' Ads Float Sky-High

Flying logos don't pollute, either, company says
By Laila Weir,  Newser Staff
Posted Apr 17, 2008 2:36 PM CDT
'Cloud' Ads Float Sky-High
A company has developed cloud-like flying logos, or "flogos."   (http://www.flogos.net/)

(Newser) – Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both for the environment and for passing airplanes, the inventor assures LiveScience.

story continues below

"It does not pollute the skies," he said, and flying through one is just "like going through a cloud." The snow machines let off one 2-foot-by-1 flogo every 15 seconds. They normally rise to between 300 to 500 feet, and last from a few minutes to an hour. The creators and their company, SnowMasters, rent out the machines from $2,500 a day. (Read more advertising stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.