Wii Will Rock You, But for How Long?

Success depends on continued appeal to casual gamers
By Sam Gale Rosen,  Newser Staff
Posted May 28, 2007 5:16 PM CDT

(Newser) – The Wii is riding high in the console wars, with demand far exceeding supply since the system debuted in November—but it may be just a fad. Although Nintendo's strategy of appealing to a broader slice of the population than teenage button-mashers seems to be working, the LA Times reports, some analysts warn that it may not last.

The Wii has sold 2.5 million units, outstripping Sony's PlayStation and Microsoft's Xbox, which are both more powerful and more expensive. Wii games are generally cheaper and quicker to develop, and its simple controller appeals to women, girls and older users who don't care to master the more complicated competitors. One user says simply: "It makes me happy." (Read more Nintendo stories.)

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