A company run by former officials at Cambridge Analytica, the political consulting firm brought down by a scandal over how it obtained Facebook users' private data, has quietly been working for President Donald Trump's 2020 re-election effort, the AP has learned. The AP confirmed that at least four former Cambridge Analytica employees are affiliated with Data Propria, a new company specializing in voter and consumer targeting work similar to Cambridge Analytica's efforts before its collapse. The company's former head of product, Matt Oczkowski, leads the new firm, which also includes Cambridge Analytica's former chief data scientist. Oczkowski denied a link to the Trump campaign, but acknowledged that his new firm has agreed to do 2018 campaign work for the Republican National Committee.
Oczkowski led the Cambridge Analytica data team which worked on Trump's successful 2016 campaign. The AP learned of Data Propria's role in Trump's re-election effort as a result of conversations held with political contacts and prospective clients in recent weeks by Oczkowski. In one such conversation, which took place in a public place and was overheard by two AP reporters, Oczkowski said he and Trump's 2020 campaign manager, Brad Parscale, were "doing the president's work for 2020." In addition, a person familiar with Data Propria's Washington efforts, who spoke on condition of anonymity to protect business relationships, confirmed to the AP that Trump-related 2020 work already had begun at the firm along the lines of Cambridge Analytica's 2016 work. Click for the whole story.
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