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Sierra Nevada's Idea for Helping Camp Fire Victims Takes Off

More than 1,000 breweries will make Resilience IPA and donate the proceeds
By Luke Roney,  Newser Staff
Posted Nov 28, 2018 3:49 PM CST
Sierra Nevada.   (Sierra Nevada Brewing Co.)

(Newser)

Breweries across the US are joining forces to raise money for those affected by the deadliest, most destructive wildfire in California history. More than 1,000 beermakers will brew batches of Resilience Butte County Proud IPA, with 100% of the proceeds going to Camp Fire relief efforts, USA Today reports. The fundraiser is being spearheaded by Sierra Nevada Brewing Co., which is headquartered in Chico, Calif., an area that was threatened by the Camp Fire, which burned more than 153,000 acres, destroyed some 19,000 buildings, and killed at least 85 people in Butte County earlier this month. Sierra Nevada brewed its batch of Resilience IPA on Tuesday, founder Ken Grossman said in a statement, and the brewer will make it available in late December.

“We know that the rebuilding process will take time, but we’re in this for the long haul,” Grossman says. “Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.” (Check out participating breweries here.) While the Camp Fire, which was fully contained as of Sunday, left the Sierra Nevada brewery unscathed, it did destroy the homes of 15% of the company’s employees, KRCR reports. Initially, the brewer was hoping to get 500 other breweries on board to make Resilience IPA, spokesman Robin Gregory says, adding that they have been “absolutely blown away” by the response. Overall, the company expects the effort to produce about 8.6 million pints. Resilience is described as a “classic” West Coast-style IPA (here’s the recipe for homebrewers). (This man handed out $1,000 checks to Camp Fire victims.)


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