X

New $110K Lincoln With 'Suicide Doors' Sold Out in 2 Days

Only 80 people got their hands on the new model
By Jenn Gidman,  Newser Staff
Posted Jan 21, 2019 11:32 AM CST

(Newser) – The most expensive Lincoln model sold thus far is on display at the North American International Auto Show in Detroit this week—and if you're not one of the dozens of people who've already nabbed one of the $110,000 luxury cars, you're out of luck. Per CNBC, the limited-edition 80th Anniversary Lincoln Continental Coach Door Edition, making headlines for its "suicide doors," was sold out within 48 hours of its debut, with only 80 buyers. (The center-opening doors have that nickname because critics see the design as dangerous.) The Detroit Free Press reports on the clamor after the car was announced, with hundreds of potential purchasers flooding Lincoln dealerships with phone calls when the news broke in mid-December.

"One customer was one of these people who could have whatever they wanted, and he wanted to match the Lincoln with his aircraft," Robert Parker, Lincoln's marketing director, says. Parker says December was the brand's best month in two years, and that response for this vehicle came even from outside the US, including from Dubai and Shanghai. A limited-edition 2020 version is in the works, though there will be variations. Recipients of the 2019 model will start getting delivery of their sedans over the summer. (More than a dozen cars that are getting the ax.)

My Take on This Story
Show results without voting  |  
8%
27%
1%
26%
2%
35%