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'Seriously?????' Jaws Drop Over $10M Renaming Offer

It's hard to imagine going to BangBros Center
By Neal Colgrass,  Newser Staff
Posted Sep 14, 2019 9:30 AM CDT
A fan takes a photograph outside of American Airlines Arena of a placard honoring Miami Heat guard Dwyane Wade, who is playing his final home regular season game when the Heat host the Philadelphia 76ers,...   (AP Photo/Lynne Sladky)
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(Newser) – BangBros Center? Technically, possible—in reality, don't hold your breath. But the porn site best known for mixing sex with vans says it's offering $10 million to rename the Miami Heat's arena for 10 years once American Airlines' sponsorship ends this year, CNET reports. "We intend to change the name to the BangBros Center aka 'The BBC,'" the company tweeted Thursday. Little problem, though: American Airlines is already paying $2 million annually, and Miami-Dade is seeking a sponsor willing to pay even more.

Then there's the optics of it. "Seriously?????" a representative for Miami-Dade County Mayor Carlos Gimenez said when told of the offer, per the Miami Herald. And other county sponsorship agreements already preclude tobacco and liquor advertising, so porn sponsorship seems unlikely. What the Herald calls an "unfolding publicity grab" did arrive at the right moment, however. Miami-Dade has until the end of the year to find a new sponsor or it will have to pay the Heat $2 million annually in naming revenue. For now, the building still bears the relatively tame title of American Airlines Arena. (Read more sports stories.)

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