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Godzilla vs. Kong Opening Offers Hope to Industry

Film makes the best showing of the pandemic
By Newser Editors and Wire Services
Posted Apr 4, 2021 2:45 PM CDT

(Newser) – With the help of a few old friends, the box office rekindled some of its old might over the weekend. Godzilla vs. Kong scored easily the best opening of the pandemic, with an estimated $48.5 million since opening Wednesday, even as it was simultaneously streaming at home. The monster mash, from Warner Bros. and Legendary Entertainment, was the widest domestic release in the past year, the AP reports, playing in more than 3,000 theaters. Many theaters have been reopening over the past few weeks; about 60% of theaters were open this weekend, according to data firm Comscore. Most are operating at 50% capacity or less. Godzilla vs. Kong stomped to $32.2 million from Friday to Sunday, according to studio estimates Sunday. The five-day total far exceeded expectations, and even outpaced the three-day debut ($47.8 million) of the franchise's last entry, 2019's Godzilla: King of the Monsters. Globally, Godzilla vs. Kong grossed $120.1 million over the weekend, bringing its two-week worldwide total to $285.4 million.

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Made for about $160 million, Godzilla vs. Kong is one of a handful of big-budget movies to open in theaters. WarnerMedia, which owns Warner Bros. and HBO Max, hedged its bet, though, by streaming the film to subscribers in North America at the same time—a strategy it's pursuing for all 2021 releases. The studio didn't offer viewing data Sunday but said Godzilla vs. Kong had a larger audience on HBO Max than any film or TV show since the service's launch in 2020. But clearly the clash of two of the movies' most iconic big guys was enough to drive more people—whether they have HBO Max accounts or not—to the big screen, more than anything else has over the past year. After a punishing year for theaters, it's one of the most promising signs in ages that moviegoing can be revived. "While it's half of what it would be under normal circumstances, the weekend is a clear and positive indication that moviegoing has inherent strengths that aren’t going away," a consultant said.

(Read more box office stories.)

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