Look out Zipcar—car rental giant Hertz is jumping into the auto-sharing fray with hourly rentals in New York, Paris, and London, reports the New York Times. Hertz Connect customers will pay from $50 to $1,500 annually to subscribe and have access to cars for as little as $8.50 to $10 an hour.
Hertz will offer 35 models, including the young-driver favorites Toyota Prius and Mini Cooper. Renters reserve cars online and use a swipe card to access them at lots scattered around cities. “There’s a market for car-sharing and it’s larger than has been developed to date,” says one Hertz exec, citing plans to expand into some 40 US and international cities next year. (Read more Hertz stories.)