Freedom Tower Gets New Name: 1 World Trade Center

Ex-gov blasts decision to rebrand skyscraper
By Nick McMaster,  Newser Staff
Posted Mar 27, 2009 3:19 PM CDT
Freedom Tower Gets New Name: 1 World Trade Center
This 2006 artist's rendering shows the 1,776-foot building originally called the "Freedom Tower" currently under construction at the World Trade Center site.   (dbox inc. via Skidmore, Owings & Merrill)

(Newser) – The Freedom Tower is gone, and it hasn’t even been built yet, the New York Daily News reports: The Port Authority announced today that it would change the name of the building being constructed at Ground Zero to 1 World Trade Center. The new, or old, name is “easiest for people to identify with,” said the chairman of the Port Authority, which owns the building.

“As we market the building, we will ensure that it is presented in the best possible way,” said the Port Authority chairman, perhaps alluding to the Bush-era implications of “Freedom Tower.” But many are disappointed. “The Freedom Tower is not simply another piece of real estate and not just a name for marketing purposes,” said former governor George Pataki, who proposed the old name. “It is symbolic of our commitment to rise above the attacks of Sept. 11.” (Read more Freedom Tower stories.)

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