1-800-Flowers First Retailer Inside Facebook

By Harry Kimball,  Newser Staff
Posted Jul 29, 2009 1:08 PM CDT
A Facebook user.   (AP Photo)
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(Newser) – 1-800-Flowers.com continues its record of early technology adoption, Robin Wauters writes in TechCrunch, opening a storefront within Facebook. The company hit the Internet at the surprisingly early date of 1992, and was the first retailer on AOL two years later. It claims it’s the first retailer operating on Facebook, evidence that the site is “quietly turning into the Internet on top of the Internet.”

Careful searching for it, though: Obvious queries returned “1-800-Flowers Sucks” and “1-800-Flowers-screwed-u-2?” before the real store popped up. The company tells the AP it knows of the problem, but that Facebook would have to modify its internal search to fix it. Facebook is not 1-800-Flowers’ first foray into the new Internet: Last year it launched mobile apps for the BlackBerry and iPhone. (Read more Internet stories.)